OUR COMMITMENT TO SUSTAINABILITY &
POSITVE IMPACT
Tourism as a force for good
Tourism as a force for good
At Finisterra, we believe travel should uplift communities, protect the planet and inspire transformation. As a proudly woman-owned company, we’re passionate about crafting joyful journeys while being mindful of our footprint.
Our Values
How We Create Positive Change
We integrate sustainability into everything we do, from the partners we choose to the experiences we design. Our trips support locally owned businesses, celebrate diverse cultures and promote slow, meaningful travel. We prioritize ethical tourism by working with trusted operators who share our values and are committed to regenerative practices.
We support low-impact experiences that protect wildlife and conserve natural resources. Our travellers are encouraged to travel consciously, respect local cultures and leave a positive impact on the places they visit.
Empowering Women Through Travel
As a woman-led business, we create space for women to lead, explore and thrive. We partner with women-owned operators, support female guides and artisans and curate women-only journeys that are inclusive and inspiring.
Global and Local Action
In Canada, we work with Indigenous-owned and eco-conscious partners to offer immersive, responsible travel experiences. Globally, we align with the Adventure Travel Trade Association (ATTA), where we’ve been proud members since 2016 and Ambassadors since 2020. As part of this global community, we are committed to meeting ATTA’s goal of 100% of member businesses having formal sustainability practices by 2026.
We also support the Adventure Travel Conservation Fund (ACTF) and are actively pursuing certification with Green Destinations to further align with global sustainability standards.
For People, Places and the Planet
We’re continually improving, learning and advocating for better practices in travel. Together with our travellers and partners, we aim to make tourism a force for good.
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